MIDO

Mr. Georges Schaeren, an experienced and ingenious Swiss watchmaker, founded MIDO G. Schaeren & Co. on 11 November. From the start, the name MIDO - from Spanish «Yo mido» (i.e. «I measure») - became synonymous with technical innovation and timeless designs. The launching of the MULTIFORT line marked another milestone in the history of MIDO watches. It was one of the first antimagnetic watches with a self-winding movement and built-in water- and shock-resistance. The Multifort was the best selling MIDO watch from the 1930s to the 1950s.
The MIDO OCEAN STAR marked the introduction of the revolutionary single-shell case, eliminating any water-resistance problems from the back of the watch case. The combination of this technology with the AQUADURA crown sealing system makes MIDO watches withstand even the most severe conditions. Each MIDO watch embodies exceptional watchmaking expertise, combining precision, innovation, and refinement. From the mastery of calibres and complications to the selection of materials and high-end finishes, every detail is designed to ensure lasting performance and timeless aesthetics.